Serving North Huntingdon, Irwin, Greensburg, North Versailles, Pittsburgh & All Surrounding Areas!

• Signage can increase sales 15% - 150% at 10% of the cosr of other advertising
• 89% of business fail due to improper signage.
• 85% of business sales normally come from within a 5-mile radius of the establishment and drive by an average of 10 times per month.
• The U.S. Chamber of Commerce surprisingly realized the value of on-premise signage has not been fully realized by the business community.
• Merchants who do understand the value of signage view it as an investment that will pay a return many times over. And when signage is part of an overall marketing strategy , the increase in revenu is even more profound.
• Many loan companies today think that signage is so important that if they don't see it in included in the budget, they won't issue a loan.
• Signage is normally a one-time inventment compared to other mediums (radio,tv,newspaper, outdoor advertising) which require consistant investment.
• The other key is that it targets the 5-mile radius reaching customers at the point-of-decision and is not wasted in the entire area.

Recently a study done by the U.S. Chamber of Commerce asked thousands of shoppers
" How did you learn about us?"

Table 1: How did you learn about us? Customer Resposnes
On- Premise Sign	Word Of Mouth	Newspaper	Yellow Pages	TV	Radio
1,234	820	212	139	32	38
Percentage by Category
50%	33%	9%	6%	1%	1%

After time, your sign does not become unimportant. Studies show that any given day, as many as 35% of the people passing your business have never seen it before and could become first time customers because of your sign.

 

Most Common Mistakes of Signage

• Most business signs are well proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible

• The 5-most common mistakes made in business -sign design are:
  • Attempting to be understated or elegant
  • Attempting to "fit" or blend into, the surrounding environment
  • Under-spending
  • Including too much information
  • And placing the sign too high (the eyes of drivers tent to stay focused at winshield height)
    • Low Signs are better in town
    • Tall signs are better on freeways